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Building an Effective Business to Customer Relationship in E-commerce

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The term business-to-consumer (B2C) refers to the method in which products and services are sold directly between a business entity and potential customers (either new or returning). Such relationship models are proven to be effective as it makes transactions seamless and easier without the worries of any middleman.

Yes you got it right! The hassle of having a middleman in any sales or transactional endeavor can be extremely cumbersome and bothersome… 

Now look at it this way, an ecommerce store such as kameymall eliminates any form of having a third party or middleman which might makes purchases much more difficult. Kameymall is an online store, which focuses on wholesale and retail of products. They have their own factory of clothing, shoes, wigs outdoor sports and so on, which gathers all Chinese products and engages in wholesale and retail in the past 20 years, covering a large part of Europe and the United States import and export. The mission of Kameymall is to perfectly service customers. 

B2C on an ecommerce scale is typically used to refer to online retailers who sell or market products and services to consumers through the internet as it provides an opportunity to sell to customers around the world, 24-hours a day, 7 days a week. Online B2C became a threat to traditional retailers, who profited from adding a markup to the price.

At this point let’s take a look at some examples of products such ecommerce stores offers that you can shop easily. 

For instance, if you are a gymnast and would like to perform some acrobatics without the fear of injuries and with outmost safety, you may consider going for a Sport and outdoor equipment or in the scenario of more difficult or technical stunts an Air Track could be more convenient and be rest assured that most definitely you will be safeguarded! 

Also, if it’s for recreational activities such as a sport game of rolling on a grass or ground or grassplot inside a giant inflatable ball, a Zorb Ball is great for using down local parks, play areas, football pitches and Zorbing Ramp.

Some benefits of B2C ecommerce are:

Convenience; Customers can make purchases and shop with ease at their convenience, they are not limited by your business hours or when they can make time to go to your store. They can get online whenever they want, wherever they are, and make purchases. This allows customers to buy at any time, day or night as long as your website’s dedicated servers does not experience any downtime. 

No need for a physical presence; With B2C e-commerce, there is no need to pay for a store, since transactions takes place online.

Increased business opportunities: With B2C e-commerce, your company can tap into more business opportunities because you aren’t bound to location or business opening times.

Personalizing your marketing: With B2C e-commerce, your business can segment customers to personalize marketing efforts.

Gathering data: You are able to keep analytic records and track your online success and acquire data from customers and visitors, such as behaviors, bounce rate, sessions and time spent per product page.

In conclusion, when it comes to building an excellent customer base, the most efficient method or effective strategies from my researches are;

Offering a free newsletter to customers which helps them to keep up with the trends online and especially with your business. 

Increase your customer base by asking for opinions. Questionnaire and surveys can go a long way. 

Keep up and maintain excellent customer support and service, by having an unbiased contact form or recheable email address. 

Keep your website content fresh, as easy and flexible navigation leads to happy new users and returning customers! 

Promote your business on social media networks, by having lots of shares and offering discounts to people who can invite new users.


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