Attaining a high ranking and appearing at the top Google search is not easy, but can be achieved by perseverance and dedication. Follow this simple recommendation by Google judiciously in order for the search engine giant recognize the visibility of your website.
In this article I’ll be giving some simple key steps you’ll need to follow.
1. REGISTER YOUR SITE WITH
GOOGLE SEARCH CONSOLE
Google Search Console (formerly Webmaster Tools)
is a free service from Google that allows you to
submit your website (and its sitemap) to Google for
indexing. That’s not all though: you can use the tool
to do a lot of other useful things including:
Check important backlinks to your site. Ensure that Google is not experiencing any crawl
errors with your site.
Let Google know if different versions of your
websites exist for different countries.
View the kinds of search queries that are driving
traffic to your site.
Most importantly, by registering your site with Google Search Console you are telling the search giant that your website exists. Which of course is
the starting point to appearing in search results.
2. LINK YOUR SITE TO GOOGLE
By registering your business on Google My Business
(essentially the successor to Google Places) you can help it appear in relevant geographic search
results. When you do this Google will send a postcard containing a pin to your business address
– when you receive this you can use the pin to
‘verify’ your business with Google.
This lets Google know that your business operates in the physical location you stated, meaning that you have a strong chance of appearing in search results – and on google maps – for people who are searching for a
business like yours in the area in which you operate.
If, for example, you run a web design business in Hackney, London and somebody with a Hackney IP whacks ‘web design Hackney’ or even ‘web design’ into Google, you may surprise yourself by popping up in a higher-than expected position in search.
3. START USING GOOGLE+
Update Google+ has officially been discontinued by Google.
When you register your business with Google MyBusiness, you will be provided with a Google+ page (if you don’t already have one). Use it! When you post links to your site or blog articles on your Google+ page, these get indexed by Google (and the links in question are taken even more seriously if you have a truckload of Google+ followers who subsequently +1 your posts).
Furthermore, Google are increasingly showing business’ Google+ pages in search results when people search for that that business’ name (usually in a big, hard-to-avoid box on the right hand side of the results).
This means that potential customers are now quite likely to click on the Google+ page and not your website – so if your Google+ page isn’t updated or contains incorrect information (like an old telephone number), then this is going to work against you.
4. MAKE IT REALLY EASY FOR
PEOPLE TO +1 YOUR CONTENT
Because of the increasing value Google is attaching
to ‘plus ones’, it’s really important that you make it
very easy for people to +1 pages on your website.
You can do this by adding sharing icons on your
website (via a service like Addthis), or simply by
grabbing a plus one button from Google direct (they
give you a snippet of code you can add to your
site’s HTML). You should also encourage your
readers to follow you on Google +, because the more
Google+ followers you have, the more +1s you are
likely to get, and the more visibility your pages will
have in search…you get the picture.
5. USE ACCURATE DESCRIPTIONS
IN YOUR PAGE TITLES AND META
Ensure that your page titles and meta descriptions contain accurate, concise descriptions of your page content. Google routinely shows snippets of your meta descriptions in search results, and uses them to decide how relevant your site is in particular searches. Avoid being spammy though by stuffing
titles and meta descriptions with too many ‘catch
all’ keywords, because this can actively damage your chances of appearing high
inactively damage your chances of appearing high
in search results (Google’s algorithms are pretty
good at spotting spam),
make your site appear appear off-putting to users who come across it during searches.
Just don’t be discouraged if after following all this guidelines your site still doesn’t appear at the top. You should have it in mind that there are millions of bloggers out there competing for that slot. Do your best and leave the rest.