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SEO Techniques You Should Avoid Using So Google Won’t Penalize You

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If you have a business with an Internet presence you’ve probably started to incorporate SEO techniques with the goal of obtaining a good search engine positioning for your site. But be careful because not knowing what you’re doing can be counterproductive for your business.

Why? A lot of SEO techniques that were very successful years ago have become obsolete and outdated. Not only this, but in addition to not having any type of impact they can cause Google to penalize you and lower your SEO ranking.

This is exactly why we’re sharing the most used techniques that are no longer useful so you know to avoid them -and Google’s wrath- Take notes!

*Avoid Keyword Stuffing

If you’re thinking about improving your website’s positioning by using excessive keywords in all your content, forget about it.
This is what’s known as Keyword Stuffing. It’s not only the oldest Spam technique used in search engines but is the first thing that search engines, from Google to the more modest ones, are fighting against.

In fact, absolutely every single search engine chastises and penalize websites who try to manipulate results in order to position themselves in the first search results through misleading practices and by over abusing the same word or phrase.

We’re being serious, if you writing the same keyword thousands of times worked at improving positioning the whole world would be doing it, don’t you think?
Extra tip: The number of keywords in a text should never be less than 2% or more than 7% of the total number of words. You can use tools like Keyword Analyzer  to ensure you’re on the right path.

*Say no to artificial link building

Link building is one of the most important SEO techniques, but also the one that causes the most headaches.

This is a very common practice within online marketing which consists of improving positioning thanks to links from other web pages -third party links- that support yours. But if you don’t do it well and Google detects it, they will penalize you, a lot.

Years back search engines used to think the more a certain link is pushed, the better. Thereby rewarding the sites that receive the most third party links with a better positioning. So far so good.

The problem is that a lot of companies are starting to do artificial link building with bad quality links, or “unnatural links” as Google puts it. Search engines have detected this and have taken measures against it by punishing those doing this and not taking them into account when positioning web pages.

Therefore it’s important that you stop creating more and more links indiscriminately pointing to your website and get away from agreed upon link exchanges with other pages, buying link and link directories for adding your links.

*Stop using meta tags

A meta tag is found within a web page’s source code and describes the website’s content.

Years ago meta tags were used to tell Google what your page’s keywords were and for a long time they were actually indispensable for a good SEO strategy.

Nowadays with all the updates to Google’s algorithms they’re no longer important. This practice is not only outdated but has also been used for spamming and Google now frowns upon it.

However, it should not be confused with the meta description, which is the description of your content’s theme that appears in search results. This part is essential for both Google and your audience.

*Don’t only think about search engines while writing

Let us give you a piece of advice: write it so they’ll read it. And all the better if you manage to ally yourself with Google along the way.

The reason is very simple: years ago a lot of businesses tried to position their pages by writing just for Google, and while keeping the search engine in mind is great, you can’t forget about your readers. In the end its them who hold the power to help you improve your positioning by consuming your content.

Basically, creating sparse and irrelevant content and even generating it through software or translating it without reviewing it is highly penalized by Google.

Remember that writing a blog is to foster communications in order to help your readers or provide them they answer they need. Its quality that will make your content valuable thus causing search engines to put you in the first spot. So when it comes to creating content, try harder.

*Don’t get stuck on what you already know

You’re never going to know everything about SEO, because like we told you above there are always new techniques and practices emerging that you must apply so you don’t free fall to the last search engine positions.

Therefore, you must be constantly learning, implementing new practices and avoiding all that’s banned because even though you don’t see it Google is watching.

And if you need even more reason to bet on updated SEO techniques, here is an article to guide you through that. 6 SEO Technique To Adopt In Order To Boost Traffics

If you have any question please drop them in the comment section below.


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